Strategic Orientation, Corporate Social Responsibilities and Firm Performance in Nigerian Airports

One of most important pillars that have major implications for an organizations structure, activities investments relations with market and performance is strategy. Adopting the best strategy out there requires organization to coordinate their approaches in establishing industry positions and or by relying on its resources, competences, and capabilities in an effort to achieve a fit with their internal and external environments and in turn achieve a sustained competitive advantage and improved business efficiency. Therefore, strategic orientation of the firm reflects its operational, marketing and entrepreneurial posture. The objectives of this study are to examine the relationship between Strategic Orientation, Corporate Social Responsibilities and Firm Performance in Nigerian Airports. Quantitative approach was used through the use of survey questionnaire. The population for this study is the staff working at both listed airport in the northern Nigeria. The respondents were the airport managers, staff, passengers, head of parastatals and community members. The result of the study found that there is no effect of Philanthropic responsibility, Legal responsibilities, Ethical responsibilities and Economic responsibilities on the Strategic Orientation of listed state airport in northern Nigeria.