A Survey of Push and Pull Motivations of Green Event Tourists

This study offers an attempt to understand green event tourist motivation. The study suggests that the conceptual framework of push, pull, and constraint factors in the literature was generally supported. The study reconfirms that green event tourists' behavior is driven by internal and external factors. In other words, they decide to go on a green event because they want to fulfill their intrinsic desire, and at the same time, their decisions on where to go are based on destination attributes and constraints.