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November 1, 1984Journal of Marketing Research

Reliability and Validity of Conjoint Analysis and Self-Explicated Weights: A Comparison

Thomas W. Leigh David B. MacKay John O. Summers

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Abstract

Thomas W. Leigh, David B. MacKay, John O. Summers, Reliability and Validity of Conjoint Analysis and Self-Explicated Weights: A Comparison, Journal of Marketing Research, Vol. 21, No. 4 (Nov., 1984), pp. 456-462

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Cite This Study

Leigh et al. (1984) studied this question.

synapsesocial.com/papers/6a73dce6d080559b4669f5d0 https://doi.org/10.2307/3151471

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