⌘+K

Pulse Explore Communities Researchers Journals

Home Communities Explore

February 1, 1997Journal of Marketing Research

Some New Methods for an Old Problem: Modeling Preference Changes and Competitive Market Structures in Pretest Market Data

Ulf Böckenholt William R. Dillon

View at Publisher

Ask AI

Bookmark

Share

Abstract

, William R. Dillon, Some New Methods for an Old Problem: Modeling Preference Changes and Competitive Market Structures in Pretest Market Data, Journal of Marketing Research, Vol. 34, No. 1, Special Issue on Innovation and New Products (Feb., 1997), pp. 130-142

Discussion

No takes yet. Share an insight, caveat, or question.

Cite This Study

Böckenholt et al. (1997) studied this question.

synapsesocial.com/papers/6a7d089a2935e92dbc775203 https://doi.org/10.2307/3152070

View at Publisher

Ask AI

Bookmark

Share

Keep reading

Synapse has enriched 5 related papers. Consider them for comparative context:

1EXPRESS: Expanding Markets or Capturing Share? The Competitive Effects of Subscriptions on Spending in Restaurant DeliveryJournal of Marketing Research · Sun,
2EXPRESS: Correcting omitted-variable bias without instruments: An ICA-based alternative to Gaussian copula methodsJournal of Marketing Research · Thu,
3EXPRESS: The Role of Digital Ad Clutter in Ad Viewership and MemoryJournal of Marketing Research · Thu,
4EXPRESS: Why are products so similar despite diverse consumer needs? The interplay between advertising and horizontal product differentiationJournal of Marketing Research · Thu,
5EXPRESS: Lifestage Bias: How the Visual Representation of Product Lifespan Shapes Replacement TimingJournal of Marketing Research · Fri,

More from Journal of Marketing Research

EXPRESS: The Humanizing Power of Accents in Voicebots: When Accent-Based Humanization Increases User EngagementWed,
EXPRESS: Infinite-Scrolling vs. Pagination: The Impact of Interface Layouts on Product ReturnsWed,
EXPRESS: EV Charging Availability and Grocery Store PerformanceWed,
EXPRESS: When Consumers Prefer Point Versus Range Estimates of Product PerformanceWed,
EXPRESS: Every Minute Counts: The Added-Unit Effect In Time PerceptionSun,