How Consumers View Dental Advertising

This study revealed that, for the most part, consumers favor advertising by dentists, although nearly half of them did not wish to see more advertising. More than half of the consumers feel that newspapers and professional magazines are appropriate media for dentists to use in advertising. Finally, the study showed that most consumers have not seen dentists advertise, but of those who have, more than half of them have noticed dentists' advertisements via television and newspaper.