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The quantity and average life span are faced with effective growth frontiers and, seeking new knowledge about the reasons that contribute to a sublime quality of life of the elderly in Brazil is fundamental. In this scenario, there is a different view of seeing people and the world around them. The purpose of this article is to reflect on the importance of coaching for the elderly population, in order to ensure the continuity of personal and professional development of this age group. The methodological procedure adhered to for this reflection was bibliographical research, contextualizing existing studies and concatenating them with the proposed objectives, focusing essentially on the authors Eder Lima (2016), José Roberto Marques (2015, 2016, 2017), Sulivan França (2017), João Alberto Catalão and Ana Teresa Penim (2013). It is concluded that coaching acts as an ally of the best age, probing potentialities and pretensions, through the knowledge of oneself and the characteristics of the elderly.
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GERMANO MONTGOMERY VIDAL ROCHA (2019) studied this question.
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