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August 1, 1977Journal of Marketing Research

Relative Efficiency and Bias of Plus-One Telephone Sampling

E. Laird Landon Sharon K. Banks

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Abstract

E. Laird Landon, Jr., Sharon K. Banks, Relative Efficiency and Bias of Plus-One Telephone Sampling, Journal of Marketing Research, Vol. 14, No. 3, Special Issue: Recent Developments in Survey Research (Aug., 1977), pp. 294-299

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Landon et al. (1977) studied this question.

synapsesocial.com/papers/6a85ba69159a1fb27a20311b https://doi.org/10.2307/3150766

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