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February 1, 1984Journal of Marketing Research

Multiple Business Goals Sets as Determinants of Marketing Channel Conflict: An Empirical Study

Jehoshua Eliashberg

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Abstract

Jehoshua Eliashberg, Donald A. Michie, Multiple Business Goals Sets as Determinants of Marketing Channel Conflict: An Empirical Study, Journal of Marketing Research, Vol. 21, No. 1 (Feb., 1984), pp. 75-88

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Jehoshua Eliashberg (1984) studied this question.

synapsesocial.com/papers/6a86cdb2ddd5671cb07cb542 https://doi.org/10.2307/3151794

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