Media consumption and COVID-19 vaccination hesitancy: health literacy as a response

This study explored the influence media consumption (i.e. news websites, television networks, and social media) and health literacy have on COVID-19 vaccination hesitancy. Controlling for participant political affiliation and general vaccine hesitancy, results indicated that both social media consumption and health literacy significantly predicted COVID-19 vaccine hesitancy, whereas news websites and television networks did not produce significant effects. Together, these results highlight the importance of health literacy-focused interventions, with an emphasis on social media-based content as a means of promoting COVID-19 literacy.