Answers are grounded in this paper and cite their sources.
William D. Perreault, Jr., Hiram C. Barksdale, Jr., A Model-Free Approach for Analysis of Complex Contingency Data in Survey Research, Journal of Marketing Research, Vol. 17, No. 4 (Nov., 1980), pp. 503-515
No takes yet. Share an insight, caveat, or question.
Perreault et al. (1980) studied this question.
Synapse has enriched 5 related papers. Consider them for comparative context: