The term gamification seems to be the latest buzzword in the learning realm. The term describing the use of game mechanics in non-game contexts, has rapidly been hijacked by the industry as a marketing term. In a field where buzzwords seem to define the latest approaches, can we expect gamification to deliver the miracles the industry promises. When we look at the previous learning fads that were — Virtual Environments' and “Web 2.0” we can sincerely doubt it.
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Guy Boulet (2012) studied this question.