Peningkatan Daya Saing Kampung Kripik : Rebranding dan Desain Kemasan Estetik

The MSMEs of Kampung Kripik in Blerong Village face challenges in increasing their competitiveness due to their weak brand image, unaesthetic packaging, and low utilization of digital technology. This Community Service activity aims to strengthen branding and packaging design through a Participatory Action Research (PAR) approach. The program is carried out through socialization, packaging design training, brand identity strengthening, and the use of digital marketing. Evaluation results show a significant increase in participants' understanding of the importance of branding, aesthetic packaging, branding strategies, and the use of digital technology, with a 25–40% increase in all indicators. This activity successfully increased the capacity of MSMEs in building brand image, improving packaging, and expanding marketing reach. Collaborative-based mentoring has proven effective in strengthening the competitiveness of Kampung Kripik MSMEs in a sustainable manner.