Pelatihan Pengolahan Data Penjualan dan Analisis Tren Pasar Kuliner Seafood Khas Melayu di Kelong Arjam Mentarau Bertuah

Background: Kelong Arjam Mentarau Bertuah, a Malay-style seafood culinary business in Batam, faces challenges in managing sales data and market trend analysis, which are still done manually. This Community Service (PkM) activity aims to enhance the partner's capacity through technology-based training and mentoring, particularly in sales data processing and market trend analysis, to improve business efficiency and competitiveness. Methods: The activity was carried out through training and mentoring techniques, which included the use of sales data processing applications (Microsoft Excel), market trend analysis, and business simulations to test various strategic scenarios. Results: There's a significant improvement in the partner's ability to manage sales data digitally and analyze market trends. The partner successfully identified favorite products and loyal customers, as well as increased net profit through simulations of operational cost reduction. Additionally, the partner is now able to design data-driven marketing strategies, such as premium product promotions and customer loyalty programs. Conclusions: This PkM activity has successfully achieved its goals by improving the partner's operational efficiency and marketing strategies. Recommendations for future activities include long-term mentoring, developing customer loyalty systems, and expanding digital marketing to broaden market reach. The impact of this activity is expected to serve as a model for the development of other small and medium-sized enterprises (SMEs) in the culinary sector.