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September 5, 2025Open Access

Smart Tourism Readiness and Visitor Satisfaction: A Study on Digital Infrastructure, Sustainability, and Service Innovation

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Authors

JSJohn Michael Say

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Overview

Analysis shows digital infrastructure and service innovation enhance visitor satisfaction, indicating a need for sustainable practices.

Key Points

  • Digital infrastructure has a strong positive impact on visitor satisfaction, with an r value of 0.68.
  • The study analyzed data from 450 respondents using multiple regression analysis and ANOVA techniques.
  • Service innovation and sustainability practices also significantly influence visitor satisfaction, with p-values less than 0.01.
  • These findings highlight the importance of technology and innovative services in enhancing satisfaction among tourists.

Cite This Study

John Michael Say (2025) studied this question.

synapsesocial.com/papers/68bb4def6d6d5674bcd01f81https://doi.org/10.70838/pemj.460310
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