Observational analysis reveals AI enhances customer experience in online shopping, indicating its growing importance for e-commerce.
The manner that consumers shop online is changing due to artificial intelligence (AI). AI is speeding up, simplifying, and improving the user experience of online shopping with chatbots, personalized advertisements, and product recommendations. This study examines the advantages and disadvantages of AI, explains how it affects consumer experience, and looks at how e-commerce businesses are utilizing AI tools. Customers' reactions to AI in online buying are investigated using descriptive statistics and hypothesis testing. The findings indicate that AI improves consumer pleasure, fosters trust, and produces a more tailored experience.
No takes yet. Share an insight, caveat, or question.
Jagdish Kumar Sahu (2024) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: