Article explores benefits and challenges of AI in e-commerce, highlighting implications for online shopping and retail.
Artificial Intelligence (AI) is revolutionizing the e-commerce sector, enabling online retailers to create intelligent, adaptive, and highly personalized shopping experiences. This article explores how AI-powered webshops are transforming online shopping, their adoption, benefits and challenges, and the implications for future retail considerations for consumers and businesses.
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Manko et al. (2026) studied this question.
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