Analisis Peran Growth Mindset, Self-Efficacy Dan Dukungan Sosial Melalui Kreativitas Wirausaha Sebagai Variabel Moderator Terhadap Motivasi Wirausaha Generasi Milenial

In today's Times full of opportunities and obstacles, entrepreneurial motivation is an important component of successful entrepreneurial development. This study aims to analyze how the role of entrepreneurial creativity serves as a moderator variable against entrepreneurial motivation among millennials in Makassar (Tamalanrea district) by analyzing the role of growth mindset, self-efficacy, and social support. The research methodology used is descriptive research combined with quantitative research methods. A total of 317 millennials in the city of Makassar became a sample of the study. Analysis of the data using Partial Least Square Structural Equation Model (PLS-SEM). The results obtained are growth mindset, self-efficacy, and social support have a direct and significant effect on entrepreneurial motivation. Entrepreneurial creativity has a significant effect on entrepreneurial motivation. Growth mindset, self-efficacy, and social support significantly influence entrepreneurial creativity. Entrepreneurial creativity was able to mediate the relationship of growth mindset to entrepreneurial motivation, and mediate the relationship of self-efficacy and social support to entrepreneurial motivation.