Innovations in Human Resource Management Concepts in Commercial Banks

Human resources management in commercial banks is a strategic area that determines the efficiency of financial institutions and their sustainable development in the market. In the context of digitalization of banking activities, increased competition, and changes in customer requirements, working with personnel as a key factor in competitiveness has become particularly important. The article reveals the theoretical foundations of HR management, analyzes modern approaches to recruitment, motivation, and employee development, and examines innovative practices, including the introduction of digital technologies, the use of HR analytics, the formation of corporate culture, and the development of an HR brand.