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This is a Quantitative Study study.

Transformation of Business Models Under the Influence of Big Data Technologies

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The implementation of big data technologies has positively influenced key parameters of business models.
Single indicators show that business process acceleration has increased profitability and product innovation.
Strategic enterprise management is adapting to challenges posed by digital modernization and new technology.
Increased flexibility and customer focus are essential areas shaped by big data's influence on business models.

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Analysis reveals big data technologies enhance business models in Russian companies, indicating changes in management strategies.

Regina V. Molchanova (2025) studied this question.

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