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March 15, 2026Journal of the Korean society for quality managementOpen Access

An Analysis of the Effect of Platform Information Quality and Customer Information Quality on Customer Loyalty to Online to Offline Platforms

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Authors

JPJun Sung ParkUniversity of UlsanHPHeejun Park

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Implication

Analysis reveals information quality influences decision quality in food delivery apps, suggesting enhancement can boost customer loyalty.

Key Points

  • This research aims to understand how information quality affects customer loyalty in O2O platforms.
  • Targeted food delivery app users in Korea for data analysis
  • Utilized a purposive sampling methodology
  • Conducted a Partial Least Squares Structural Equation Modeling analysis
  • Collected data through an online survey with 212 respondents
  • Information quality aids decision processes in food delivery apps
  • Platform-oriented information positively influences decision quality
  • Customer-oriented information reduces evaluation cost and enhances decision quality
  • Lower evaluation costs and higher decision quality lead to increased platform loyalty
  • Screening cost reduction did not significantly impact platform loyalty

Cite This Study

Park et al. (2024) studied this question.

synapsesocial.com/papers/69b6069b83145bc643d1cab0https://doi.org/10.7469/jksqm.2024.52.1.23
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