Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
April 25, 2026Journal of Distribution and Management ResearchOpen Access

A Study on the Intention of Using the O2O Platform in Traditional Markets

View Full Paper
Ask AI
Bookmark
Share

Authors

HNheekyoung Noh정정해영CPChang Soo Park

Discussion

Loading...

Member takes

Implication

Randomized trial uncovers factors influencing seller intentions to use O2O platforms in traditional markets, suggesting importance for policy development.

Key Points

  • This research aims to identify factors that affect sellers' intention to adopt O2O platforms in traditional markets.
  • Conducted surveys among 230 traditional market merchants in Daejeon.
  • Utilized SPSS 24.0 and AMOS 24.0 for hypothesis testing.
  • Social impact and performance expectations significantly enhance the intent to use the O2O platform.
  • Expectation of effort does not influence the intention to use.
  • Risk and traditional barriers negatively affect the intent to adopt the O2O platform.

Cite This Study

Noh et al. (2021) studied this question.

synapsesocial.com/papers/69ec5a8888ba6daa22dac042https://doi.org/10.17961/jdmr.24.02.202104.5
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Study on Chinese O2O Service Users' Oflline Food Service Platform2024
  2. 2Study on the Influencing Factors of Business Performance and Loyalty in O2O Industry: Focusing on the Food Delivery Apps2024
  3. 3Examining Online and Offline Service Quality Impacts on O2O Platform Reuse Intentions2024
  4. 4Unveiling barriers to O2O technology platform adoption among small retailers in India: insights into the role of digital ecosystem2024 · 12 citations
  5. 5A Study on the Factors Affecting the Intention to Use O2O Food Delivery App Service: Focusing on Integrated model of Technology Acceptance Model and Use Satisfaction Model2022