November 1, 1984

Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis

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This meta-analysis investigates the effects of research design on the reliability of rating scale measures used in marketing research. Three sets of independent variables—sampling characteristics, ...

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Churchill et al. (Thu,) studied this question.

synapsesocial.com/papers/6a0e6a738967b8cf44043804 https://doi.org/https://doi.org/10.2307/3151463

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