Answers are grounded in this paper and cite their sources.
This approach to developing and implementing a dynamic, competitive marketing mix model for a major oil company combined econometric methods, simulation techniques, and subjective judgments. Regression coefficients provided estimates of the response functions of the different inputs.
No takes yet. Share an insight, caveat, or question.
Jean-Jacques Lambin (1972) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: