Digital Culture Revolution in Improving Firm Performance in Indonesia

This research examines the moderating role of digital culture, business intelligence, accounting information systems, and digital technology in transforming, revolutionizing, and improving firm performance.The novelty of this research is the addition of the dimensions of each variable so as to increase the accuracy of variable measurement.It can be implemented by the company, which if implemented carefully will support the firm's performance.The research sample is a company in Indonesia with a closed questionnaire collection method.The study results show that only digital culture can significantly increase firm performance and digital culture moderates the increase in firm performance by business intelligence.The test results show that digital culture has the most significant effect on firm performance.Recommendations that can be given to companies are that implementation must be carried out immediately so that the firm's competitiveness can continue to excel in the market.Recommendations for future research can use other factors such as the application of green, leadership, innovation, and other factors that can improve firm performance, especially digital performance.