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January 1, 2025International Journal of Procurement ManagementOpen Access

Who Shops Online A Deep Dive into E-Retail Consumer Behaviour and Demographic Trend

Dr.Vikas Tyagi Sarvesh Kumar Akhil Sharma Ruchi Gahlawat Jagdeep Singla

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Key Points

The aim is to investigate the behaviour of online shoppers and understand demographic trends influencing e-retail.
Conducted a comprehensive market analysis
Evaluated consumer behaviour patterns and preferences
Identified demographic factors affecting online shopping
Highlighted key demographic characteristics of online shoppers
Identified trends in e-retail consumer preferences
Revealed significant relationships between demographics and shopping behaviour

Implication

This analysis explores online shopping behaviours and demographic trends, revealing key consumer insights.

Abstract

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Cite This Study

Tyagi et al. (2025) studied this question.

synapsesocial.com/papers/6a2a50e080c8f91e7f39d457 https://doi.org/10.1504/ijpm.2025.10079078

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