Viewers’ Perception and Judgment of AI-based TV Programs : Focusing on Trust, Risk, and Benefit in Documentaries

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Key Points

The study aims to analyze how viewers form perceptions and judgments regarding AI-based broadcast content, focusing on trust, risk, and benefits across documentary genres.
Conducted an online survey with 405 participants experienced in broadcast content.
Utilized Ordinary Least Squares regression and bootstrapping-based path analysis.
Distinguished between traditional and soft documentaries based on their realism norms.
AI literacy significantly increases trust perception for both documentary genres (p<0.05).
Risk perception is directly related to viewing experience but does not significantly affect perceived benefits.
Trust perception significantly enhances perceived benefits in both genres, with different pathways observed.

Evaluates how AI literacy influences viewer trust and risk perception in documentaries, suggesting trust is key to perceived benefits.

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Han et al. (2026) studied this question.

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