Presentation explores GÉANT's brand evolution, showcasing a new visual identity for the organization.
Paul Hasleham (GÉANT) presented GÉANT's new visual identity. Starting with a history of the organisation's logos since 1993, he contextualised brand evolution using familiar examples before revealing the new direction. This presentation was delivered at SIG-marcomms side meeting at TNC26 in Helsinki, Finland.
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Hasleham Paul (2026) studied this question.
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