‘This time it's sticking because of how immersive it was’: deep learning about the U.S. cotton supply chain and sustainability

This study explored how immersive learning enhances apparel students’ understanding of the cotton supply chain and sustainability. Three objectives guided the research: (1) to develop a project that created an immersive opportunity for students to experience the abstract concept of a supply chain; (2) to evaluate the project’s effectiveness in improving students’ understanding of the U.S. cotton supply chain; and (3) to understand the learning outcomes of this experiential project. The project included a research report, a three-day field trip to regional manufacturers, student-produced educational videos, and reflective essays. Analysis of student essays revealed four themes: (1) ‘Deepening My Understanding of the Industry’; (2) Capable and Responsible Professionals; (3) Empowered and Informed Consumers; and (4) Immersive Learning. This study contributes an Immersive Learning Framework that links supply chain knowledge to higher-order outcomes in textile and apparel education. Implications for educators, apparel businesses, and non-profit organisations are discussed.