The Effect of Information Overload, and Social Media Fatigue on Online Consumers Purchasing Decisions: The Mediating Role of Technostress and Information Anxiety

This study aims to test the effect of information overload, information anxiety, and social media on online purchasing decisions.To achieve this goal, the deductive method was used by a means of the quantitative approach, and the data were collected using an electronic questionnaire consisting of a set of ready-made scales used in previous studies.The number of participants was 326 online shoppers.A structural equation modeling was used to test the study hypotheses using Amos 26 software.The study reached a set of results, the most important of which is that the availability of excessive product information negatively affects information anxiety, and social media stress effects on online purchasing decisions as well as to its impact on the occurrence of information concern.The current study contributes to achieve practical implications represented in the need of marketers to resort not to exaggerate the presentation of the information displayed in their products in order to prevent buyers from getting anxious.To solve this problem, the study proposes the establishment of governmental or private regulatory agencies via the Internet that work to control and standardize information related to products.