The Development of the Partnership Program and Business Performance: in Terms of Communication Behavior and Social Networks of MSMEs

Partnerships play a pivotal role in the growth of Micro, Small, and Medium Enterprises (MSMEs), yet further investigation is warranted to understand the variables that influence partnerships.This study aims to explore the impact of communication behavior and social networks on partnership programs and business performance.A sample of 243 MSMEs business actors was surveyed to collect data, with each variable tailored to match the specific measurements.Data analysis was conducted using Partial Least Square with Smart PLS 4. The study's findings underscore the significance of communication behavior and social networks in the development of partnership programs.Improving communication behavior and fostering social networks contribute positively to the establishment of robust partnership initiatives.Moreover, it was revealed that strengthening social networks and advancing partnership programs leads to improved business performance.This research sheds light on the key factors that drive successful partnerships among MSMEs and their subsequent impact on business performance.The insights gleaned from this study can inform strategies for fostering effective partnerships and enhancing overall business outcomes for MSMEs.Future research should continue to explore the dynamics of partnerships in different contexts and delve deeper into the mechanisms through which communication behavior and social networks influence the success of partnership programs and MSMEs' business performance.