Factors that Affect Potential Investors in case of Choosing the Optimal Investment from the Stream of Investment Alternatives: A Case Study on Bangladeshi Investors

This is a primary data based survey to identify the potential factors that play the most crucial role in choosing the optimal investment for the potential investors. We have mainly taken into account 16 broad factors which have been collected from different brokerage houses of Dhaka, Bangladesh. This broad factor encompasses Regulations, Internal, External, and Market Image of Bangladesh capital market. The findings of this study could be beneficial for the potential investors invest their capital effectively.