The Impacts of Cultural Openness and Achievement Motivation Patterns on Contextual Performance through Innovative Work Behaviour

The survival of private tertiary institutions is largely determined by the performance of employees in providing services, especially to stakeholders. Employees who have innovative work behaviour s will be able to carry out their duties and responsibilities to the fullest. The focus of this study is to determine the role of innovative work behaviour in mediating patterns of cultural openness and achievement motivation in the contextual performance of private university employees in the city of Medan. This research method uses smart PLS-based structural equation modelling (SEM). The target population for this study is 728 educators from seven private universities in Medan City. Where the sampling technique is purposive random sampling. So the researchers chose 100 employees from the seven private universities. Collecting data using a questionnaire with a Likert scale, the results of the study show that innovative performance behaviour has a significant role in mediating achievement motivation in context. Then innovative performance behaviour has no role in mediating cultural patterns of openness to contextual performance. The implications of the findings in this study indicate that private universities in Medan City have this competitive advantage through the concept of religious teachings. These colleges tend to be based on the Effect of the leadership of religious leaders compared to the leadership of the college.