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Survey reveals onigiri improves satisfaction and preference for fast food alternatives among management students.
Onigiri, a traditional Japanese rice-based food, is increasingly popular among college students due to its convenience. This study aims to determine the effect of onigiri consumption as an alternative to fast food on the preferences and satisfaction of Management students at Sultan Ageng Tirtayasa University (UNTIRTA). The method used was quantitative with a survey approach to active student respondents. The results showed that practicality, affordable price, and unique taste influenced consumption decisions. Onigiri is seen as a practical solution to meet food needs amidst busy lecture activities. This study recommends the development of onigiri businesses in the campus environment as a potential business opportunity.
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María et al. (2025) studied this question.
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